The epoché refers to openness. And the epoché is applied to the reduction. But the epoché and reduction are not technical procedures, rules, tactics, strategies, or a determinate set of steps that we should apply to the phenomenon that is being researched. Rather, the epoché-reduction is an attentive turning to the world and seeing the uniqueness or singularity of something when in an open state of mind, and effectuated by the epoché. It is because of this attentive openness that the essential insight may occur that remembrances or memories are “held in the things around us,” and that memories may be released through sensory contact, even though these occurrences are not really predictable or under our control.