In qualitative research models such as grounded theory, ethnography, and concept analysis, the idea of theme and theme analysis possess different meanings from the way that “theme” is used in phenomenological inquiry. In grounded theory, thematic analysis is seen as an effort to codify and develop theory; ethnographic thematic analysis aims at discovering the categories that identify and describe cultural groups and practices. In contrast, content analysis actually preselects the themes that it is looking for in empirical data. Content analysis may examine transcripts for the recurrence of certain thematic terms that would show, for example, the existence of gender bias in texts. Grounded theory and ethnography use techniques for letting the themes “emerge” from the data as it were. “Emerge” means looking for thematic similarities and differences at the hand of constant comparison of people’s narratives. Thematic analysis in these qualitative methodologies is sometimes facilitated with special computer software. But these are not the ways of doing phenomenology!